You know the power of online marketing, but if you don’t have a plan in place then it can be difficult to know how to start and how to get your message out amidst the constant flow of information online.
The below 4 steps will help to get you started with an easy to implement online marketing plan in just a few hours each month.
Email marketing is one of most effective ways to market your business. Send an email update to your list on a consistent schedule and always include something valuable for your audience. Don’t just go for the hard sell.
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Content is king and your website’s blog is the best place to produce this content.
A collection of useful articles on your blog is an asset to your business as it grows you website’s visibility in search engines, gives you a catalog of articles you can point your customers to when they are looking for more information about a topic, and the content positions you as an expert within your niche.
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Social media isn’t just about posting updates on what you’re eating or where you’re traveling, it’s about engagement.
Connect with your audience and grow a following by posting content that is useful to them. Show you care by asking questions, making connections and contributing to conversations.
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When you are sharing content with your audience, always think of what they would want to read and what would provide them value.
Sure it’s great to talk about yourself and what’s going on in your business, but the best results come from useful, engaging and visual content that your audience is genuinely interested in.
When you’re not sure what to share, I suggest looking at others in your industry to see what is working for them. Check out your competitor’s posts on social networks – what are they posting? What posts are getting high levels of engagement?
This can be a great start to kick off your inspiration.
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Your online marketing will get consistent growth from simply being consistent and spending a few hours each month on producing valuable content.
The above steps can help to get you on the right path to a simple online marketing plan that works.
What are you doing consistently to improve your online marketing? Is it working? Are you having trouble with getting started? Let me know in the comments!